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It's hard to believe that a successful
businessman's first intelligible phrase was "Hot car, Momma,"
but it gets easier when you know the man in question is Bobby
Likis. A two-year-old Bobby uttered these words after due
deliberation from the back seat of his daddy's Ford Coupe during a
July hot spell, and his first clear phrase seemed to prophesy his
direction in life. Today, Bobby
Likis has worn every hat in the automotive industry:
technician, race car driver & pit crew, automotive service center
owner, industry consultant, and radio & TV talk-show host.
Acknowledged by industry & consumers, Bobby “talks the walk” as he
hosts nationally syndicated, automotive-oriented programs
(originating from his all-digital, custom-designed studio located
within his service center) on broadcast radio, Sirius Satellite
Radio, PalTalk, Internet, American Forces Radio Network and
television. Bobby has been published in Motor Age, BE Radio & AutoInc.; produces a monthly e-newsletter of automotive advice,
trends, tips & technology; & authors a weekly newspaper article.
He’s a seasoned pro who can speak elegantly, knowledgeably and
engagingly on subjects running the automotive lifestyle gamut. The
eyes & ears of automotive enthusiasts, he has broadcast “Bobby
Likis Car Clinic” live from Daytona, Charlotte & Saratoga race
tracks; Consumer Electronics Show; Concours d’Elegance; Automotive
Aftermarket Industry Week; Woodward Avenue Dream Cruise &
Mid-America’s 10th Anniversary.
Articles include “Facility
Showcase: Ring of Fire,” BE Radio magazine; “You Are the Future of
Your Business: Now is the time to re-examine operations and see
where you really want to go!,” AutoInc. magazine; “Gimme Gas with
Bobby Likis,” Independent News weekly newspaper; and “From the
Center of the Automotive Universe,” monthly newsletter.
Presentations include “A Day in the Life of a Repair Order,”
ProfitPro Summit and the “Consumers' Point of View,” Consumer
Electronics Show guest panelist. At the Consumer Electronics Show
2006, Bobby moderated the “Connect2Cars” Supersession, during
which industry pacesetters defined the need for & fulfillment of
consumer mobile electronics.
Bobby is a Florida Certified Arbitrator
for the Ford Motor Company, serves as technical advisor for a
regional law firm, and is a member of the Automotive Aftermarket
Industry Association, the Automotive Service Association, the
Automotive Communications Council, the Specialty Equipment
Manufacturers Association, and the National Association of Radio
Talk Show Hosts. He serves on NAPA’s National AutoCare Advisory
Board, on Daytona’s Advanced Technical Center Board, and on the
Pensacola Junior College Automotive Service Management Technology
Advisory Committee. Honored as the American Marketers’ Association
“Marketer of the Year,” Bobby also won a Silver Addy for the
“Bobby Likis Car Clinic” TV program, which captured the highest
ratings in its time slot. He was also nominated for Rotary Club’s
2003 “Ethics in Business” award. Extremely active in his
community, Bobby serves on the Board of Directors for United
Cerebral Palsy, WSRE Public Television & the Manna Food Bank. In
addition, he is the honorary chairman of the March of Dimes,
served on the board of the Pensacola Opera, and supports Ronald
McDonald House & Covenant Hospice. Bobby is most proud of his “Top
Dog” honor, which is bestowed annually by the current award-holder
on the single member of the local community who best exemplifies
the spirit of giving back by his or her outstanding service.
On a personal note, Bobby lives and
thrives on Florida’s beautiful Gulf Coast, where he enjoys the
company of many friends, two daughters, and four grandchildren
(two sets of twins…Noah & Faith and Abram & Grace). He is very
involved with the community, and in addition to his passion for
cars, he enjoys public speaking, charitable fund raising, and the
theatre.
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